Name: Belle™ Wireless Lift Bra
Rating: 4.85 (34 reviews)

FREE SHIPPING

South Africa wide

FAST COURIER DELIVERY

5-8 Working Days

SECURE PAYMENT

Encrypted & protected checkout

SOUTH AFRICAN BRAND

1,800+ Happy Customers

SEE BELLECURVE IN ACTION

Real women. Real comfort.

Real customer, real comfort

Everyday confidence

Unboxing the JellySoft

Styled 3 ways

Fit check

LOVED BY REAL WOMEN

Thousands of South African women, one perfect fit.

The most comfortable bra I've ever owned! Feels like nothing but supports everything.

Amanda V.

Johannesburg

Finally a bra that fits my curves perfectly. No digging, no slipping — just soft, all-day support.

Chantelle B.

Pretoria

So soft I forget I'm wearing it. The lift is gorgeous and it's completely invisible under everything.

Melissa du T.

Cape Town

Worth every rand. It makes me feel confident and cared for all day long — I've bought three more!

Kirsten van der M.

Durban

FREQUENTLY ASKED QUESTIONS

Yes! Our comfort bra runs true to size with a generous four-way stretch that hugs your curves without pinching. If you're between sizes, we recommend sizing up for the softest, most relaxed fit. Check our size guide for exact measurements.

Absolutely. Simply machine wash cold on a gentle cycle inside a laundry bag, then lay flat or hang to dry. Skip the tumble dryer and fabric softener to keep the elastic soft and supportive wash after wash.

It comes with soft, removable pads that give a smooth, natural shape and gentle lift. Prefer a lighter feel? Simply slip the pads out for an ultra-soft, barely-there look — the choice is completely yours.

Yes — enjoy free tracked shipping on every order right across South Africa, with no minimum spend. Most orders arrive within 3–5 working days, and you'll get a tracking link the moment your parcel is on its way.

Find Your BelleCurve Size

Our bras use easy S–4XL sizing. Use your usual band and cup measurement below to find your recommended BelleCurve size.

How to Measure

Your Band

Wearing a non-padded, non-underwired bra, measure firmly around your ribcage directly underneath your bust, keeping the tape level and snug but not tight.

Your Bust

Measure around the fullest part of your bust, keeping the tape level across your back, under your arms, without pulling it tight.

Bra Sizing Guide

Band / Cup

A

B

C

D

DD

E

F

30

S

M

L

32

S

M

L

34

S

M

L

XL

36

M

L

XL

38

M

L

XL

2XL

40

L

XL

2XL

42

L

XL

2XL

3XL

44

XL

2XL

3XL

4XL

46

2XL

3XL

4XL

Between sizes?

For a more comfortable fit, we recommend choosing the larger size.

Still unsure about your size?

Send us your usual bra size or your bust measurements and the BelleCurve team will be happy to help you choose the best fit.

CONTACT BELLECURVE

5 stars: 30 (88%)
4 stars: 3 (9%)
3 stars: 1 (3%)
2 stars: 0 (0%)
1 star: 0 (0%)

Full coverage without feeling like a grandma bra! The jelly strips smooth everything out around my sides and keep my bust lifted naturally.

Definitely can wear this all day absolutely NO digging in my back fat.

Best bra I've ever worn!
All other "non underwire comfy bras" I've tried, when I bend over my boobs would fall out but not this one! This bra is so comfortable and supportive it even gave me a little bounce in my step and after breastfeeding 2 kids and losing 50 lbs that's hard to come by! I also love the thick straps.

Nice comfortable bra. It fits and feels good.

True to size, will order again soon.

They really sent me this to show y’all how good it is for the busty girlies 😍🤎

The fit is really comfortable and supportive. I can wear it for hours without feeling restricted.

The customer support is really good, the quality is good, and the delivery speed is great.

I have to praise it. The quality is really good, and the packaging and logistics are also good. I really like it. You won’t regret it after you buy it.

The quality is very good! The sizing is accurate, and the design is perfect for plus-size women. It provides excellent back coverage without leaving marks, even after wearing it all day. It’s comfortable, supportive, and definitely worth recommending!

Received my today. Definitely buying more from this store

Great🤍

Finally, a bra that doesn’t leave painful marks on my shoulders and underneath my bust. Comfortable, supportive and beautiful!

reallly love this bra, very comfortable

very comfortable! Feels like I am not wearing a bra.

Love the bra it fits nicely an love the color and thanks again

It’s comfortable and adjustable.not very push up though

I recommend this seller, they ship quickly, their items are of quality and their description is accurate, packages arrive intact and they have a good price, excellent service.